Smile Train Dinner is tonight!

The time spent on the Kiddigate affair has almost lead me to forget more important events. Tonight is the Smile Train 10 year anniversary celebration dinner. It's at the Berkerley hotel in fancy London and starts at 7pm. We're going to drive as the logistics of taking the train are too precarious and wouldn't leave much room for error or unforeseen events. Jake's at my mum's and will stay there until we get back around midnight later so it does work out o.k.

I have no idea what to expect. I reckon it'll be reasonably intimate, it seems that the audience has been hand picked to an extent, something which makes me feel both privileged and unworthy at the same time.

I like events like this, everyone's in a good mood and small talk (which I hate) comes easy. This time though, the talk will not be small, it'll be something Clare and I are expert in. Even Brian, Mr. Cleft as he could rightly be called, doesn't have a child who was born with a cleft lip and / or palate. I'm really looking forward to hearing the stories and getting more of an inside track on what makes the organisation tick. For all the research one can do and words one can write nothing will compare to actually being there. The main man and main men and women will all be there and so will we.

I'm taking my camera and hope to get something to put on here. I have no idea what. I am definitely not the sort of person who'd go up to a celebrity in the street and ask them to pose with me for a picture but I will try to get a picture of Brian. In this case I think I might ask him to pose with me, I almost feel justified but will feel stupid while posing! I reckon he'll be pretty accessible, hope so but we'll see.

Anyway, work to do.

Kiddicare customer service - a result!

I love to be proved wrong in these cases. It seems ridiculous to be surprised when common sense prevails but surprised, in this case I am. Despite the fact that I had to wait in the Kiddicare telephone queue listening to 'slam dunk da funk' by 5IVE on loop for 15 minutes, and despite the fact that I was making the call two days after I was meant to be receiving it, I did get to speak to Lisa.

Lisa, the customer services supervisor listened patiently while I explained to her the basics of customer services and how online businesses ought to operate. I explained the point about consumer opinions being every bit as visible as those of independent reviewers and that prospective customers gravitate towards the web before any significant purchase. I told her to Google 'Ryan Air Sucks' and see my post in 2nd and 3rd position and then to Google 'Kiddicare customer service' and see the 3 customer reviews mentioning words like 'appalling', 'abysmal', 'disappointing' etc. Anyway she got my point and promised to go check the lever personally.

She promised to call me back and she did. This in itself was a milestone given our experience to date. What happened next is a consumer victory to make even Lynn Faulds Wood proud. She agreed with me. She said that she'd tested our buggy, one from the shop floor (they do have one branch afterall) and one from the warehouse. All three levers seem stiff and inconsistent in their operation. The resolution, a full refund!

So, there you have it. Many people give up and just can't be bothered when it comes to bad service and I get stick from those who say I complain too much. But I seriously believe that, by not pushing the issue and just accepting things, poor service is perpetuated and things won't improve. It's frustrating and hard work but eventually as long as you have a point, you'll find someone who agrees and who cares about the place they work and its reputation. You don't always need to go to the top either. There are plenty of people willing to help but sadly they more often than not sit behind inept and poorly trained automatons who are only there to pay the bills. Customer service operators, like waiting staff are looked down upon in this country, as if it's not a proper job so you can hardly blame them. In the States, service is EVERYTHING and although I'm sure you can find poor service if you look for it, those people on the front line do seem to care.

Check out the video below on Zappos.com. It's an online shoe store. So what, right? Actually no. This is a shoe store which people evangelise about because of guess what? Great Customer Service. These people give you free shipping, both ways so if it's not right send it back for nothing. Oh and you've got a year to make that decision. The CEO answers some of the customer services calls from his desk in the open plan office. Also, if they're out of stock, employees are instructed to look online and send an email to the customer with up to 3 links to competitors' websites where they the shoes are in stock. The result is that people tend to buy more and more shoes from Zappos instead of anywhere else and tell everyone they know how good Zappos.com is. People like me blog about it and tell people like Kiddicare about it and the good word spreads. It really is that simple.

Kiddicare - still waiting

We never received the call back from the Kiddicare supervisor. Clare tried calling them at 17:20 last night but their phone line was constantly engaged. At 17:30 it switched to a recorded message which said the offices were now closed. Funny that the website is still open for business though. A cynic might think that the phone was taken off the hook for the last ten minutes so as no caller could delay going home time. Not me though, no siree.

Whilst we're waiting for the elusive call back, check out what happens when you Google Kiddicare customer service.

Kiddicare - a test of customer services

A few weeks back we bought the Maclaren Quest Sport stroller. It has been a breath of fresh air. Don't get me wrong, the Quinny Buzz has been a faithful servant over the last year and of all the travel systems I still rate it highly. It's just a bit heavy now that Jake's got heavier. It was a real work horse and we still use it when we need more space for shopping and such but we wanted a cut down version for, well, strolling. It's also great for holidays, you can literally open and collapse it one handed and it weighs nothing. Perfect for when you need to collapse it at the steps up to the plane so you still get a good seat.

Anyway, it has a fault. The mechanism at the back which you push with your foot when you want to collapse it gets stuck so as you have to bend forward and wiggle it loose with your hand. You may think this is not too much of a hassle but do it a few times every day and you'll see the problem. Also, at £130 this wasn't the cheapest we could have bought and besides, it should work as it's meant to.

So, we email Kiddicare and get a series of frustrating replies. The first is to ask us for a photograph. They want a photograph of a buggy which has a stuck lever. The point is that the level is stuck in a position it has every right to be in. A static picture shows only a perfectly good lever, it's just that we can't push it with our foot. Perhaps they'd prefer us to go to the trouble of recording and editing a video? Anyway alarm bells started to ring.

The next email is a series of instructions so patronising, they could have come from Sky TV themselves. The ones where they ask you if your satellite box is plugged in. Anyway we go back to them to say we've tried it, and believe us, there is a fault, we're not doing this for fun etc.

Then they tell us we must pay them £29.95 to have it collected and if they do not find a fault then they keep our money and send it back to us. This is like saying 'we don't believe you but you can pay us for our time to prove it'. Incensed, I called the technical department and spoke to the only person there who sounded like they knew what they were talking about - I should point out at this point that every email we had received was peppered with spelling and grammar mistakes and that when I put this to the technician, he told me that their email system does not have a spell checker. In 2010, no spell checker! At best it shows that the emails are going out unchecked and at worse it shows that people are checking their emails and missing fundamental mistakes which is more worrying. A mistake is fine, a checked and missed mistake is pure incompetence. (God I hope there's not too many in this post!).

So after a few diagnostics with the technician, he concurred that there was a fault and put me back to the customer services operator after telling me the fee would be waived. We then were told we had to box up the buggy ready for collection. My loft is full of every box to every product I have ever purchased. Except one. For some reason I recycled the Maclaren box within minutes of getting it home. Typical. Admittedly the 'box' we sent the buggy back in was a rather makeshift affair but it did constitute a protected package of sorts.

Yesterday we received an answer phone message saying that no fault had been found and we'd have to pay the £29.95 to have the buggy released back to us. After we called back and were, frankly, insulted by a woman who could only say 'there's no fault' and 'we've all tested it', we are now waiting for a call back from the supervisor.

Depending on the outcome of that call, I may well have to write a letter to someone further up the pecking order. I hope that I do not have to write another 'Ryan Air sucks' type post but I can feel one coming on.

Web-only companies have only two things to offer. One is price and the other is customer service. Customer service should be a cost centre, not a profit centre. By providing excellent after sales customer service any cost associated with it, ought to be negated via word of mouth recommendation and repeat purchase. It really isn't rocket science.

Watch this space.

Photo update

Here's a few recent photos